Bigger Mobile Marketing Budgets in 2012?

To my point about this being the year of mobile (no, really), here’s an article from Mobile Marketer:

Jeff Kamikow - "smart" phone
Year of the smartphone...not the "Smart" phone.

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.

Mobile channels such as advertising (search and display), apps and mobile Web sites will rake in the most in spend for brands and retailers. The exponential raise in smartphone uptake is indicative of the importance mobile will soon play in the marketing mix.
Pretty much what I said, right? OK…but it’s close! Read the rest of the article here.

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