Today’s eMarketer Daily: “Contextually Relevant Mobile Ads See Impressive Clickthrough Rates”

“Impressive?” There’s a word I like, especially when you’re talking about mobile CTRs!

Check out the headline article (and accompanying charts) in today’s eMarketer Daily. Here’s ¬†a snippet:

Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content.

But beyond improved brand association, maintaining contextual relevancy can greatly improve ad performance. According to contextual ad network Kontera, contextual online display ads saw a clickthrough rate 0.05 percentage points higher than the industry average for US Google display ads.

eMarketer Mobile CTRs - Jeff Kamikow's blog

Click here for the full article – loads of great data.


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