As families get together for the holidays, will they gather together on the couch and watch their favorite movies on someone’s phone? Okay, that’s probably a bit hyperbolic, but mobile advertisers like Jeff Kamikow have noticed a trend among smartphone use. In general, they’re using them more as a complete media center than just a phone or even a source for the internet.
The average American will spend as much as three hours on their phone every single day. To put things in perspective, they may spend as little as two hours on their laptops and desktops. This could partly be the reason why Snapchat can boast more than ten billion video views per day. But mobile users are not just using their mobile devices to access social media video platforms like Snapchat. They are also streaming video on Netflix, YouTube, Amazon Prime, and a number of other streaming sites.
Because of this, Jeff Kamikow and other mobile advertisers are looking at user mobile behavior to increase their spend. In fact, total online ad spending grew nineteen percent in the first half of this year. They spent more than $32 billion this year. This was driven by mobile advertisers who spent more than $15.5 billion, which is an increase of 89 percent. Social media ad spending was up 57 percent in the first part of 2016 and digital video advertising rose 51 percent. It appears mobile advertising will represent a bigger share of total ad spend as people change how they view their media.